I recently decided to do a new section on the blog called ‘Much Love, A-xo’ where people can send me emails asking me questions or of my opinion (anonymously) and I answer them on my blog. The first email I received today was one asking ‘what do you think about Sarah Ashcroft’s interview with cosmopolitan?’. (If you want to send me any questions or ask my opinion just email them to email@example.com all will be anonymous and confidential!)
To start I followed Sarah on social media for quite a while and always loved her posts. Unfortunately, about a month ago I decided it was finally time to click the unfollow button. I found that her posts were becoming more unrealistic, she was introducing clothes lines where you had to have a body just like hers to be able to wear them, posting pictures of fancy holidays which people who don’t get them offered to them like her cannot do and just wasn’t being a blogger I could look at for fashion inspiration.
After I received this email, I decided to check out her interview (read it here). So, her interview starts off with ‘Blogger Beginnings’ where Sarah goes on to tell the readers that she only started blogging because when looking for a job in fashion PR the employers would always ask her if she had one. To be honest I found this quite honest but the next part annoyed me a little where she stated;
“I initially found it really cringe: my old blog photos are me standing on my driveway in high street clothes, with my boyfriend at the time or my mum taking the photos for me.
For starters what is wrong with ‘high street clothes’ this is all a high percentage of people can afford and it’s the type of outfits people want to see you wear as they are the clothes people can afford. Secondly, what is wrong with your boyfriend or mum taking your photos? Not everybody knows somebody in the photography industry and having their mum or boyfriend take their picture is their only option. She then goes on to talk about how she would buy clothes, make a post about them and then returned them. I have to admit this did not bother me and I found this quite honest of her as she admits she could not afford them.
The next section of the interview is probably the bit that annoyed me most. It was the ‘Hashtag Ad’ where they discuss how she started to work with ads.
“My followers are so engaged with me that whatever I wear, they will go and buy it – which makes it such a big money earner. That’s what allowed me to go full time straight away – brands know that if I wear their clothes, people will buy it.
I’m sorry but I was following Sarah for over a year before I finally decided to unfollow and not once did I look at her posts and go and buy the outfit she was wearing. I found that this comment was really bad and makes her look a little big headed. Of course she is going to have followers who buys items that she wears but not all 700k+ followers are going to buy every outfit she wears, especially as a lot of the outfits she wears are unrealistic and people would not go out in during their everyday lives.
The next section of the interview was ‘The power of influence’ where Sarah goes on to discuss how she no longer blogs because people are too lazy to clink a button and read it.
“I don’t really blog anymore because we live in a lazy culture, and I know that people can’t be bothered to click a link.
I find this comment quite harsh and I find that it goes against what she actually does on Instagram. Sarah is constantly posting outfit posts where the brands are linked, which surprise surprise, you have to CLICK A LINK. I don’t think Sarah could of ever been classed as a ‘blogger’ anyway, all her blog posts are just outfit photos which she posts on Instagram anyway and nt really like the posts you see most fashion bloggers produce.
The section that really did annoy me was the ‘Friends or Fakes?’ Mostly due to the fact she made out that you should not become friends with people who blog if you are a blogger.
“The blogging world is quite fake, because you’re essentially in competition with each other. No one ever admits it, but you’re all going for the same jobs – so I don’t trust a lot of people.
I really disliked her comment here as I have become friends with quite a few bloggers online, and I do not see them as competition and find that they are genuine people. I would never be a blogger who is in ‘competition’ with other bloggers, not every blog is the same and not all bloggers want to become better then every other blogger. To me she has made out that she is in competition with every other blogger and wants to be better then any other social influencer on the internet.
The last section ‘The social media stars of the future’ just put the cherry on top of this interview (sorry if you do not understand this metaphor). In the last section of this interview she goes on to say that people who are thinking of going into blogging should not bother.
“If I’m being completely honest, I don’t think there’s any space for more bloggers in the industry – everyone is one these days. It’s ridiculous.
I think this has to be the worst comment she has made, she is pretty much telling people that the blogging world is not dead and nobody will ever get to the level she is working at. A lot of young people look up to her and are inspired to do what she does but she has now turned round and pretty much said they should not bother. This is like policemen telling children not to be a policeman as there are enough out there. It is a comment I do not agree with and a comment that is going to back fire on her.
I just want to point out that I have a lot of respect for Sarah’s job as she has worked hard to get to where she is, but I do not think this interview has helped her in any way. I hope that people continue to blog and don’t let this interview stop them. I also wish that Sarah carries on being successful and that her clothing range goes well.