What I Really Think About Sarah Ashcroft’s Cosmopolitan Interview.

I recently decided to do a new section on the blog called ‘Much Love, A-xo’ where people can send me emails asking me questions or of my opinion (anonymously) and I answer them on my blog. The first email I received today was one asking ‘what do you think about Sarah Ashcroft’s interview with cosmopolitan?’. (If you want to send me any questions or ask my opinion just email them to all will be anonymous and confidential!)


To start I followed Sarah on social media for quite a while and always loved her posts. Unfortunately, about a month ago I decided it was finally time to click the unfollow button. I found that her posts were becoming more unrealistic, she was introducing clothes lines where you had to have a body just like hers to be able to wear them, posting pictures of fancy holidays which people who don’t get them offered to them like her cannot do and just wasn’t being a blogger I could look at for fashion inspiration.

After I received this email, I decided to check out her interview (read it here). So, her interview starts off with ‘Blogger Beginnings’ where Sarah goes on to tell the readers that she only started blogging because when looking for a job in fashion PR the employers would always ask her if she had one. To be honest I found this quite honest but the next part annoyed me a little where she stated;

“I initially found it really cringe: my old blog photos are me standing on my driveway in high street clothes, with my boyfriend at the time or my mum taking the photos for me.

For starters what is wrong with ‘high street clothes’ this is all a high percentage of people can afford and it’s the type of outfits people want to see you wear as they are the clothes people can afford. Secondly, what is wrong with your boyfriend or mum taking your photos? Not everybody knows somebody in the photography industry and having their mum or boyfriend take their picture is their only option. She then goes on to talk about how she would buy clothes, make a post about them and then returned them. I have to admit this did not bother me and I found this quite honest of her as she admits she could not afford them.

The next section of the interview is probably the bit that annoyed me most. It was the ‘Hashtag Ad’ where they discuss how she started to work with ads.

“My followers are so engaged with me that whatever I wear, they will go and buy it – which makes it such a big money earner. That’s what allowed me to go full time straight away – brands know that if I wear their clothes, people will buy it. 

I’m sorry but I was following Sarah for over a year before I finally decided to unfollow and not once did I look at her posts and go and buy the outfit she was wearing. I found that this comment was really bad and makes her look a little big headed. Of course she is going to have followers who buys items that she wears but not all 700k+ followers are going to buy every outfit she wears, especially as a lot of the outfits she wears are unrealistic and people would not go out in during their everyday lives.

The next section of the interview was ‘The power of influence’ where Sarah goes on to discuss how she no longer blogs because people are too lazy to clink a button and read it.

“I don’t really blog anymore because we live in a lazy culture, and I know that people can’t be bothered to click a link.

I find this comment quite harsh and I find that it goes against what she actually does on Instagram. Sarah is constantly posting outfit posts where the brands are linked, which surprise surprise, you have to CLICK A LINK. I don’t think Sarah could of ever been classed as a ‘blogger’ anyway, all her blog posts are just outfit photos which she posts on Instagram anyway and nt really like the posts you see most fashion bloggers produce.

The section that really did annoy me was the ‘Friends or Fakes?’ Mostly due to the fact she made out that you should not become friends with people who blog if you are a blogger.

“The blogging world is quite fake, because you’re essentially in competition with each other. No one ever admits it, but you’re all going for the same jobs – so I don’t trust a lot of people.

I really disliked her comment here as I have become friends with quite a few bloggers online, and I do not see them as competition and find that they are genuine people. I would never be a blogger who is in ‘competition’ with other bloggers, not every blog is the same and not all bloggers want to become better then every other blogger. To me she has made out that she is in competition with every other blogger and wants to be better then any other social influencer on the internet.

The last section ‘The social media stars of the future’ just put the cherry on top of this interview (sorry if you do not understand this metaphor). In the last section of this interview she goes on to say that people who are thinking of going into blogging should not bother.

“If I’m being completely honest, I don’t think there’s any space for more bloggers in the industry – everyone is one these days. It’s ridiculous.

I think this has to be the worst comment she has made, she is pretty much telling people that the blogging world is not dead and nobody will ever get to the level she is working at. A lot of young people look up to her and are inspired to do what she does but she has now turned round and pretty much said they should not bother. This is like policemen telling children not to be a policeman as there are enough out there. It is a comment I do not agree with and a comment that is going to back fire on her.


I just want to point out that I have a lot of respect for Sarah’s job as she has worked hard to get to where she is, but I do not think this interview has helped her in any way. I hope that people continue to blog and don’t let this interview stop them. I also wish that Sarah carries on being successful and that her clothing range goes well.


Much Love,


[Photo credit: Sarah’s Instagram & thatpommiegirl ]


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  • Reply Jessica

    I cannot agree with you more than this post!! 100% this has been the worst blogger interview I have ever read and I read a fair few often! I enjoy hearing their advice and their own individual stories. She has basically made out she is the creme de la creme of the blogger and instagram world and there is no point trying to compete with her. So unhappy with this and I am glad someone else is too! I think she will be getting unfollowed right now! Thanks for the post it was a great review!

    May 28, 2017 at 6:25 pm
    • Reply Abbie

      I’m glad I am not the only person, thought I would get a lot of hate for this post!

      May 28, 2017 at 6:32 pm
  • Reply Sophiie Jordan

    I love your response to this controversial interview, pretty much said everything I thought but put it across in an un-bitchy way 💕 Great read xx

    May 28, 2017 at 6:36 pm
  • Reply Gemma

    I completely agreed with everything you said here! I read that interview and just thought she was a little too big for her boots! Blogging is such an ever-changing industry and there’s room for everyone. I’ve no doubt she’s worked hard for her success, but a little humility would get her a lot further!! X |

    May 28, 2017 at 7:07 pm
  • Reply Corinne & Kirsty

    OMG… Her interview is so… she is so full of herself. Yes their is competition in blogging as anywhere else. And so little respect for her followers! OMG! I didn’t know her before I read your post and your response is absolutely perfect! I can’t believe it… xx corinne

    May 28, 2017 at 7:07 pm
  • Reply abbeylouisarose

    I read part of this interview and couldn’t bring myself to finish it! I found it so dismissive and arrogant, everyone has to start somewhere and I agree with you that a disparaging those who have their mum or boyfriend take pictures for them in surroundings that aren’t “Instagram perfect” is really petty! there is room for everyone in the blogging industry!

    Abbey 🌺

    May 28, 2017 at 7:16 pm
  • Reply 1 Week Mary

    I really agree with you, there’s MORE than enough space for everyone in the blogging world & tbh I don’t know what else to say other than you literally summed it up PERFECTLY! X

    May 28, 2017 at 7:19 pm
  • Reply Robyn

    oh wow! I havent read the article but I heard the stir it’s caused in the blogging world. I can’t believe someone would say that and I mean she openly said she doesnt blog anymore so I don’t really think she’s in a position to comment anymore! So what- all my posts are high street fashion and my sister takes them! What a nasty article!
    Robyn //

    May 28, 2017 at 7:19 pm
  • Reply Zara McIntosh

    These recent events with Sarah have put her in such a different light that usually isn’t shown, I couldnt agree more with what you say! Everyone had to start somewhere in the blogging community, including her. Some of the things she said in the interview were just so disrespectful to those who haven’t reached her level of ‘success’
    Zara xx

    May 28, 2017 at 7:23 pm
  • Reply sami

    Damn I couldn’t agree with you anymore. I really enjoyed reading this and like I said, I agree with you. She seems so big headed and I don’t agree with most of the things she’s said. You should do these types of posts more often lovely! Also, your blog is so pretty! x

    May 28, 2017 at 7:25 pm
  • Reply Laura Nolan

    Love your response to the article, really don’t like how she has come across in this and I actually unfollowed her a long time ago! There is plenty of room for bloggers, maybe she just sees them as competition

    May 28, 2017 at 8:08 pm
  • Reply Hayley

    I haven’t actually read her interview yet (I’m going to have a read in a moment) I think you’ve hit the nail on the head with your post. I actually find it self centred and a little rude to big yourself up and then say others shouldn’t follow in your footsteps because they’ll never be as good as you. I think I may have read one of her posts once and never went back because it just didn’t appeal to me at all. There is room for everyone in the blogosphere and a little competition never hurt anyone – great post though, very well said.

    May 29, 2017 at 9:15 am
  • Reply Anna Mamwell

    I totally agree with your post…overall she’s been extremely negative about the blogging world as well as very assumptive about why everyone does it! I blog about my Leukaemia battle and my life in general and started because I’d always loved writing since a child and needed to reach out and meet others like me! And I’ve met some wonderful people who love what I do…not once did it cross my mind about making money…I just love doing it! I can express myself, be myself and feel like I’m living a childhood dream of writing! I love clothes, beauty & make up so enjoy reading blogs about them and sometimes that will lead to a purchase because it’s a good recommendation. I think she’s got the whole blogging thing wrong…or at least some of us! Thanks for sharing this!

    May 29, 2017 at 10:10 am
  • Reply Chelsie

    Totally totally agree. As they don’t, don’t bite the hand that feeds you. Can’t see this helping her brand!
    C x

    May 30, 2017 at 3:41 pm
  • Reply Karina

    I agree with everything you wrote here, and this is actually a topic that’s going up on my blog soon. I couldn’t believe how rude she was in that interview. It’s harder work than ever being a blogger yes, but everyone supports one another and if you put the hard work in it will pay off! It’s articles like this that make me want to prove people like her wrong!

    May 30, 2017 at 6:10 pm
  • Reply Lauren

    I’ve never heard of this woman (possibly because I’m not a big Instagram user) but I think she sounds awful. Especially when she tells people not to go into blogging. There’s plenty of space on the Internet for everyone’s thoughts and opinions. Why should only she get to share hers?

    May 31, 2017 at 11:32 am
  • Reply Laura Lou

    Im new to the blogging world and I couldn’t agree with this blog more. I haven’t read this interview but if I did I would’ve been saying to myself “what a truly self involved individual”. Not everyone wants to begin blogging to make a job out of it So I think if you enjoy then blog away. Thank you for sticking up for all us other bloggers. X

    June 1, 2017 at 9:16 am
  • Reply Arike

    All I can say is I’m glad you did this post, blogging is suppose to fun & enjoyable NOT just another moneymaking industry that makes everyone compete with each other✌🏾

    June 4, 2017 at 1:43 pm
  • Reply Colouredme

    I totally agree with you.
    She tells people to not bother starting a blog, but maybe someone doesn’t do it to be famous and become rich but to express themselves.

    June 4, 2017 at 8:59 pm
  • Reply Word of Rachel

    As a newbie blogger, her post was so depressing. Bloggers come on leaps and bounds with help from other bloggers and without it we’d be nothing! Saying she has no friends and there’s no room for other bloggers is such a bitchy thing to say!

    Rachel ||

    June 5, 2017 at 1:16 pm
  • Reply Ashlynn Cueto

    I don’t even know who she is, but I read the article and thought it was in very poor taste. For someone who relies on social media for her success, she could’ve chosen her words better and maybe humbled herself a little. However, as she states she is being completely honest in her responses, maybe there isn’t any room for humility in her life. Regardless, I think there is as much room in blogging for anyone who wants to do it as there is room in any other career. Who cares what anyone says. If you like it, do it. Thank you for sharing your thoughts. It was nice to read.
    Ashlynn |

    June 24, 2017 at 11:27 pm
  • Reply Julia Sammut

    Oh wow that last comment is so harsh! It’s like a slap in the face to everyone who would like to grow as a blogger. I think she should have thought about her answers and their potential effects more before she did this interview…

    Julia // The Sunday Mode

    July 31, 2017 at 5:24 am
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