Why I Am Against Instagram Themes

I will be the first to admit that I have tried a million different themes on my Instagram to make it look more attractive, but the truth is that this does not work for me! I remember when Instagram was first becoming known and you used to upload about 20 photos a day because you thought it was cool to, but in reality we all regret it now. Now it seems that you will only gain followers and likes on Instagram if all your photos follow a theme.

Now don’t get me wrong, I think these bloggers and celebrities that can stick to the same theme throughout their whole Instagram are incredible, just for the pure fact that I have tried it and it failed miserably. The first time I wanted to start doing a theme was when it was really cool to have all your pictures black and white (a nice trend started by the one and only Harry Styles). Though this personally only worked for me for about a week, this being that it came to posting a picture that could not be turned black and white because the whole point was showing the colour of a new super cool nail varnish I had purchased. Realistically I could have just avoided posting the picture and not shown off this beautiful colour, but honestly I really wanted to show this colour to my friends and Instagram tends to be the place to do this easily.



I then went on to try and be one of those cool people who didn’t upload square images onto instagram, and actually added white borders onto all of my pictures to make it look cool (just like Taylor Hill). Now don’t get me wrong I think this looks amazing on other peoples instagram accounts but not on mine. It wasn’t until after I uploaded a few pictures that I realised you still need to edit the picture that has the border to make it look good as an overall theme. I don’t actually understand how people can edit pictures and place a border on it before adding it to instagram, this was just way too much effort for me and honestly just wasted my phone battery. My hat goes off to people that are able to do this for every picture they upload!



I’m not going to pretend that my Instagram is just unedited pictures that I post whenever, because in reality I do edit my pictures to make them look more attractive (this does not mean I use photoshop or change the way my face looks). But this means that every image is most likely to be edited differently and my Instagram as a whole is a bit of a mix and match, but that is the way I like it, also my way of editing is usually just changing the contrast because that is as high tech as I go. This shows that I do not see the world in black and white or every wall and work surface I own is white. My Instagram shows that everything photo I take is something different and I do not see the world the same as everybody else.

Do you like to keep to an Instagram theme? If so, do you find it as challenging as I did?


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  • Reply Beth Parnaby

    I like this post. Nicely written. I went through having square images, to having all vertical with white borders to then having all horizontal with white borders and now I’m back to full frame square. Not to fit in with a theme but just because that’s how I felt the pictures looked best at the time. Adding the borders became far too much effort and didn’t really look that nice in the long run though 😂😂 I’m not really against them, like you say, hats off to those who do it and do it beautifully. But I can’t. My life isn’t all one perfect theme so it’s impossible for me to even attempt it 😂
    Xx Beth /

    August 23, 2016 at 5:39 pm
    • Reply Abbie

      Thank you, I’m glad somebody sees the same way as I do!xx

      August 23, 2016 at 6:21 pm
  • Reply Tilly


    I’ve never really understood or enjoyed Instagram themes as I use instagram to SEE another persons life much as twitter is a micro blog of their life. So seeing a theme just makes me think it’s entirely fabricated and I can’t relate!


    August 24, 2016 at 6:49 pm
  • Reply helena

    I have an insta theme which i love but wish i hadn’t of started, its so much effort!

    August 24, 2016 at 7:10 pm
  • Reply Kirsty

    I love the idea of having a theme that makes the photos look similar in colour but I’m struggling 😭

    August 24, 2016 at 7:13 pm
  • Reply Lorna

    I don’t have a “theme” per se, but I try and edit my photos in a similar way each time and I don’t use filters.

    Lorna |

    August 24, 2016 at 7:23 pm
  • Reply Becca

    I find Instagram themes so challenging to keep up with. My “theme” is always changing and it’s so much stress! X

    August 24, 2016 at 7:29 pm
  • Reply Kate

    I agree with everything you said in this post! I gave up with a having a theme a long time ago. It’s too much of a hassle to keep up and tbh I don’t really care what my feed looks like!x


    August 24, 2016 at 7:42 pm
  • Reply Linda

    I’ve never tried to do an instagram theme but I’ve been getting more and more tempted to.. definitely not gonna bother trying now though! Too much effort. Not for me.

    August 24, 2016 at 7:42 pm
  • Reply Whitney

    I don’t even have an instragram account. I can relate in terms of not following the trend, and thinking outside the box. Following the crowd rarely works 4 me.
    Nicely written article

    August 24, 2016 at 7:42 pm
  • Reply Izzie

    It’s hard keeping an instagram feed!! loved this post!

    August 24, 2016 at 8:00 pm
  • Reply itsjessiejane

    I TOTALLY agree!! I tried… and failed! Haha. It’s so hard sticking to a theme! I tried making mine all pink a while ago but I couldn’t do it because I like posting different pics lol. Some Instagram feeds with themes look amazing though! x

    ♡ itsjessiejane ♡

    August 24, 2016 at 9:02 pm
  • Reply shauna

    I SUCK at themes! but i do enjoy doing the white border one if I don’t forget to lol. Your blog is SO good! I love the layout and the structure definitely caught my interest. You have good post aswell! keep up the good work!

    August 24, 2016 at 10:22 pm
  • Reply Vanisha

    I totally agree, even thought it can looks amazing, It’s hard to stick to and feels restrictive. I used to try and make my pics match a little but gave up because it took the fun out of it. Now I’m just like my insta feed, my rules, right?

    August 25, 2016 at 12:16 pm
  • Reply Small, Brown & Stylish

    Love this post! I completely agree, it’s so ridiculously hard to keep up with an Instagram theme! I do put a lot of effort into making my page look nice by pre-planning posts, but I don’t think I could handle the stress of having a theme!

    August 25, 2016 at 2:06 pm
  • Reply Judy

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    September 1, 2016 at 1:28 am
  • Reply corburterilio

    You made certain good points there. I did a search on the issue and found most folks will have the same opinion with your blog.

    October 31, 2016 at 12:22 pm
  • Reply Ella Louise

    Interesting to get this perspective from someone who has tried instagram themes. I have never personally attempted it as it looks like too much work and it’s just a shame that people seem to enjoy the themes more and hence you gain more followers. Thanks for the read.

    November 15, 2016 at 9:50 am
  • Reply Gemma Ama

    I recently started blogging and I have decided to try and gave an Insta theme. It is a little stressful so when I really can’t be bothered I just post whatever I want. It’s only Instagram no one has to be worrying about something so small. Got bigger fish to fry in this rollercoaster called life lol.

    November 15, 2016 at 1:20 pm
  • Reply Milenka Millie

    I completely agree! Sticking to a theme just doesn’t work out for me and actually I think it’s quite nice to see the different stages of someone’s Instagram feed. It seems more interesting to look at! This post is written so well I really enjoyed reading it ☺️ x

    December 7, 2016 at 11:29 am
  • Reply alf

    I just feel that Instagram lost all its sense because of the themes trend. The main purpose is to post pics of your life or things you like. Now it’s all about having more likes and follows. :/

    January 16, 2017 at 3:50 pm
  • Reply Stacey Michelle

    I really enjoyed reading this post, it’s certainly an interesting topic – especially since us bloggers exist on most social media platforms and the pressure is definitely there to look aesthetically pleasing so as to increase our followers and interaction.

    Up until a few months ago, I hated Instagram
    themes, I hated how the pictures all looked similar and I found them quite dull to look at – especially since the small designer-maker businesses I followed would post pictures that made their behind-the-scenes shots so perfect looking. Studios are messy and often chaotic, to always focus on the perfectionist side of it just seems so unrealistic and fake, I’m one of those people who like to really see what’s going-on-behind the scenes and to me, that’s what Instagram is for but obviously some people prefer the ‘perfected magazine’ vibe.

    Anyways, a few months back I tried it and was surprised by how much I liked the photos. I don’t do much to them – I just tweak about 4 features and ta-da my image is Instagram ready. I’ve certainly noticed an increase in engagement since adopting a theme and sticking with it. In my opinion, themes are easy as long as your editing method has few steps and you stick with one all the way through. I’ve grown to like themes but there has to be that element of realism somewhere too otherwise I might as well be looking through Pinterest.

    January 18, 2017 at 9:49 am
  • Reply Steph Conway

    Glad I’m not the only one thinking keeping a theme is too much effort! I used to waste so much time editing the photos before adding a white border or trying to keep similar colours. I love seeing themes on other people’s accounts but for me a square photo with a little filter will do 😂 x

    February 4, 2017 at 8:56 am
  • Reply Flora

    Hi Abbie 🙂 Good post! This is my first time visiting your blog and I liked reading this because it’s something I vacillate about all the time!

    I’ve tried lots of themes… faded out styles, colour-graduated themes (so much fun, but very time-consuming!), and now I’m doing a kind on ‘analogue’ thing… but truth be told, I’m so frustrated with it because I just can’t seem to photograph enough stuff that ‘fits’ my theme to use the platform regularly.

    I’m actually quite intrigued about the black and white theme that Harry Styles went in for… I think that’s actually one I could get on board with seeing as they’re two of my favourite colours, and would ‘allow’ me to post wayyyyy more stuff.

    I’m sure its silly to think like that!

    But the truth is, a consistent theme is what makes me follow another instagrammer, and I 100% don’t follow anyone who doesn’t have a consistent them (unless they’re a celebrity I’m already interested in following).

    So i guess it comes down to – do you want to use Instagram to just document parts of your life? Or do you want followers? I think if it’s the latter, a theme is important. Thank you for making me think about it!

    Flora 🙂

    February 15, 2017 at 1:32 pm
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